Wednesday, December 22, 2010
I heard an odd statistic at a recent writer’s conference – “75% of all books sold are sold to women.” Being male, and an avid reader as well as a writer, I decided to dig a little further into this statistic, first to confirm its validity and second, if true, to try and figure out why. What I found was interesting.
The typical American read only four books last year, and one in four adults read no books at all.
Among avid readers surveyed by the AP, the typical woman reads nine books in a year, compared with only five for men. (that’s 65% for women and 35% for men, not quite the 75% number, but close).
The gender gap is at its widest in fiction. Men account for only 20 percent of the fiction market, according to surveys conducted in the U.S., Canada and Britain.
There are exceptions to the fiction gap. More boys than girls have read The Harry Potter series, according to its U.S. publisher, Scholastic. What's more, Harry Potter made more of an impact on boys' reading habits. Sixty-one percent agreed with the statement "I didn't read books for fun before reading Harry Potter," compared with 41 percent of girls.
One national bookstore speculated that “the number of women buyers is so high because women are buying books for men.” I thought that was wishful thinking until I took my own little unscientific Facebook survey. I asked my Facebook friends how many books they read a year. I got responses from six women who averaged about 50 books a year and half of those commented on their husband’s reading habits. Two men commented, one said 7 books and the other one just commented on the 75%. So maybe women are buying books for the men.
Hmmm. So what can we glean from all t his information? Yes, women read more than men, and women tend to read a lot more fiction. So I dug a little deeper into just what books women and men are reading and I found the following. The five most popular books among women at this moment are:
· The Time Traveler’s Wife - Niffenegger
· The Secret Life of Bees - Kidd
· The Blood of Flowers - Amirrezvani
· Divine Secrets of the Ya Ya Sisterhood - Wells
· Eat, Pray, Love - Gilbert
Now, let’s look at the five most popular books for men at the moment:
Dead or Alive- Clancy
The Confession- Grisham
Full Dark, No Stars- King
Cross Fire – Patterson
Inner Space- Fraser
Ok, so what do we see here? All of the books popular with women were written all are very character driven, specifically focusing on “a woman’s struggle”. All of the books popular with men are very story driven focusing on action, suspense and danger. (I’m talking perspective here, not genre, history, sci-fi, humor, paranormal, mystery, etc can all be written either from a story driven or character driven perspective). So what’s the distinction? In story-driven novel the events of the story move the story forward and the characters react to those events. Characters are secondary to the plot. And these are usually action or mystery stories so the characters don’t have time for introspection, they are too busy reacting to what happens in the story. In a character-driven story the characters move the story along through their actions. Events happen due to the character’s choices and they have plenty of time to agonize over their decisions before and after they make them.
Examples of Plot-Driven Novels:
The Hunt for Red October Tom Clancy
The Da Vinci Code Dan Brown
Jurassic Park Michael Crichton
Examples of Character-Driven Novels:
Catcher in the Rye J. D. Salinger
Memoirs of a Geisha Arthur Golden
Portrait of a Lady Henry James
I wanted one more validation of the data so I went to my own collection of books and of the hundreds of books on my shelves I found that most were story driven. Most were paranormal, science-fiction/humor or some combination thereof and most these genres tend to be story-driven. Of course there were a few exceptions like “Confederacy of Dunces” and “Tomcat in Love which are character-driven.” But these also have well developed stories and while the characters cause the action to happen they are also pushed along by the plot. Also a lot were British authors like, Pratchett, Rankin, Adams, Gaiman. British authors tend to be very story-driven.
Ok, so now we have learned two things, Men are from Storyville and Women are from Charactertown and women in the U.S. buy more books so they drive the market and that’s why there are so many more character-driven books than story-driven books in the U.S market, which is why I read so many British authors. This is also why a lot of agents say they are looking for “character-driven novels”. Do I have a valid theory here, or do I have no idea what I’m talking about?
Then I came across this: “For the first time in more than 25 years, American adults are reading more literature, according to a new study by the National Endowment for the Arts.”
Wow, for 25 years readership has been dropping like a prom dress, and now it’s on the rise? What happened? I read further;
“’Reading on the Rise’ documents a definitive increase in rates and numbers of American adults who read literature, with the biggest increases among male adults, ages 18-23.
Ah ha! This are the Harry Potter generation! It jibes with the exception above. So, let’s look at the Harry Potter exception. Book readership among men was declining until Harry Potter showed up. I believe J.K. Rawlins surpassed Bill Gates in net worth about two years ago. So what was her winning formula? While her characters have depth and are well defined, people feel they know these characters intimately; her books are primarily story-driven with suspense, action and danger. She not only capitalized on most of the female market but she tapped the male market as well.
OK, so, except for the Harry Potter books men don’t drive the market, so a quick look at the New York Times current list of bestsellers in fiction should confirm that:
1. DEAD OR ALIVE, by Tom Clancy with Grant Blackwood
2. THE CONFESSION, by John Grisham
3. CROSS FIRE, by James Patterson
4. PORT MORTUARY, by Patricia Cornwell
5. THE GIRL WHO KICKED THE HORNET’S NEST, by Stieg Larsson
What the hell? Except for “The Girl who Kicked the Hornet’s Nest” these are all story-driven novels, that’s 80% of the top five novels. I expected to see Nora Roberts, or Sandra Brown or Ann Brashares, not Clancy and Grisham. Ok, obviously I have no idea what I’m talking about or I’m interpreting the data completely wrong. If you have an explanation or opinion, let me know.
Tuesday, November 2, 2010
Going to Hollywood
Hollywood Cemetery is one of the most beautiful bone-yards in the United States. It is such a fixture of Richmond, Virginia that folks here still refer to dieing as ‘going to Hollywood’. Overlooking the James River rapids, Hollywood is the final resting place for three presidents (if you count Jefferson Davis, and why wouldn’t you), twenty five confederate generals and William Burke, an Irish school teacher who had among his teenage students a young Edgar Allen Poe. It is also the home to one William Wortham Pool (W.W. Pool) Richmond’s most notorious vampire. Born in April 1842, Poole was a bookkeeper in Richmond until his death in 1913. He was laid to rest in a fine mausoleum in Hollywood and he was not seen again until October 2, 1925. On that day, C&O locomotive #231, operated by Engineer, Tom Mason, was heading into Richmond to pass through the tunnel known as the Church Hill Tunnel on the northside of Richmond. The tunnel was a low-traffic route and there were workmen in the tunnel on this day digging to increased the size of the tunnel. As the 231 passed beneath 20th Street, a few interior bricks in the tunnel fell loose. These were from the old part of the structure of the tunnel roof and the falling bricks damaged some connections for the underground lighting system. The tunnel was plunged into four thousand feet of pitch-black darkness. Workmen that were were near the east entrance fled toward the east portal. Carpenters who managed to escape reported later that right after the tunnel lights went out, they felt a sudden and overwhelming, unstoppable gust of wind. Mason's fireman, Benjamin F. Mosby yelled to Mason, "Watch out, Tom! She's a-comin' in !!"
It was too late...
A hundred feet of loose dirt and tunnel beams came crashing down upon locomotive #231, engulfing the train, trapping Mason where he stood "at the throttle."
Men from all over the city rushed to the tunnel entrance to try to dig the survivors out. They reported that they could hear the screams of hurt workmen as they dug. After a few days, the diggers called off the rescue. The screams had stopped and progress was too slow to free the workmen for weeks. But they posted watchers near the entrance twenty-four hours a day to listen for any survivors trying to dig their way out.
A couple of days later a man was seen emerging from the tunnel. The man was reported by the tunnel guards to be covered in blood with jagged teeth and rolls of skin hanging from its muscular frame. Blood dripped from his mouth as though he was fresh from a flesh feast.
A nearby watchman sounded the alarm and men on the street gave chase. The ghoulish being raced off through the streets of Richmond toward the James River and was pursued until it disappeared in a tomb carved into a hill in Hollywood Cemetery, labeled W.W. Pool. That’s when the legend Mr. W.W ‘Bill’. Pool, the vampire, was born.”
Nothing was heard again from Mr. W.W. until 1979 when a reporter from the Richmond Times Dispatch received a phone call from a man claiming to be a vampire and requesting an interview at a local pub. This was three years after Ann Rice’s Interview with a Vampire was published and Mister Poole told the reporter that he wanted to give people an interview with a “real” vampire. The man who met the newspaper reporter then next evening at a corner bar was dressed in dirty jeans and an old sweatshirt that looked like Goodwill rejects. He told of his life and death in Richmond, his feasting during the tunnel collapse and how now he survived on the blood of rats and stray pets and made his home under the water level of the James River at the old Pumphouse. He talked about being tired of haunting the streets of Richmond, living forever in the darkness and claimed to have become more and more depressed as the years wore on. The reporter humored the gaunt, pale man, gazed at him with a bemused skepticism, until the man snapped off the corner of the inch and a half thick oak table like you and I would snap off the corner of a soda cracker while grinning a wolfish grin. The next time Mister Poole surfaced was in Feburary, 2010 with the publication of my book, Heavenly Pleasure by Aspen Mountain Press.
Excerpt from Heavenly Pleasure:
"I haven’t even told you the best one," said Eve, ignoring John’s invitation. "The
woman that lives two doors down beside Ted and Eric, she’s Indian or Pakistani or
something and she always wears a black cape and she has actual fangs. I think she works at a strip club. Ted told me her name is Kali something."
"A vampire?" asked John, "that’s weird. I actually met a real vampire last night."
"Yeah, right, you are so full of shit."
"No, no, I got an e-mail from this guy, Bill Poole, and he said he was a vampire and
he wanted to meet me. I met him at the Tap last night and he gave me this manuscript.
I guess it’s his autobiography. I haven’t had a chance to look at it, but he seemed
"You met a sincere vampire at The Tap last night?" Eve cocked her head
"Well, he said he was vampire, he had fangs and all, but he was kind of dressed
like a bum, dirty jeans and a sweatshirt, no tuxedo, not even a sports coat. He seemed really depressed, like suicidal."
"So you met a sincere, suicidal, grunge vampire at The Tap last night named Bill.
This is a character you made up for one of you books, right?"
"No, I really met the guy, he gave me a manuscript of his life story; he said he was
ending it all and he wanted someone to tell his story after he was gone. He seemed like a nice guy."
"A nice, sincere, suicidal, grunge, vampire named Bill," said Eve shaking her head.
"John, this is too much. You’re making this shit up."
So, Bill, if you’re out there I’d love to sign your copy of my book. I think I’ll inscribe it “To Bill Pool, no, I’m not making this shit up.” Maybe someday they will buy the film rights to Heavenly Pleasure, and make the movie, then Mr. W.W. Pool will again, “go to Hollywood.”
V. Mark Covington lives in Richmond, Virginia where he writes novels exploring the cosmically comical nature of the universe, the purpose of which is to create someone who lives in Richmond, Virginia and writes novels exploring the cosmically comical nature of the universe.
Check out his website at: http://www.vmarkcovington.com